How to Find Out if Your Copywriter is Good
If you want to use the internet to generate an income, you'll need a web site. That web site needs to be well written, especially if you're hoping it will be profitable. Unless you are already a copywriter yourself, it's smart to employ someone who is well-qualified to compose the text for your website. An experienced copywriter will generate a lot more cash than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Apparently, not all copywriters are created equal. Some of them are really gifted. Some dream of having talent but are simply trying to make a few bucks because they've heard that online copywriting is simple. Here are tips on how to know the difference.
Does the copywriter have a web site of his or her own? Any copywriter that wishes to write web copy should have a website that houses their biography, their resume, a few samples and whatever else they feel the need to share. If the writer doesn't have a web site, how can they claim to be able to help you with the one you are creating? Examine the copy on this web site. If there are lots of errors, this is a bad sign.
How well do you react to the copy on the copywriter's web site? This is more involved than just noting grammar mistakes. Does the site copy cause an emotional response as you are reading it? Does it cause you to warm up to him or her? Does the web copy make you want to follow up and learn more about the writer? Does it make you feel like you need to hire the writer immediately? Does it make you want to run away? Does the website copy make you angry? All of these are important reactions find this and you have to heed them.
Research the copywriter's background a bit. Look for reviews on unbiased web sites and online forums. It's improbable that you will obtain any bad reviews on the writer's own web site. Do a search online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't read the article be manipulated by the writer you are checking up on. Look closely at these reviews and recommendations. Ask the writer to provide some references. Be sure that you follow up and actually make contact with those references so that you can get an honest opinion from them.
Make sure you spend some time reading through the samples provided by the writer. Ask for a few more samples than can be read on the writer's website. This is especially vital if the copywriter claims he or she is an expert in an area. When the writing reads like it was stolen from Wikipedia or is especially vague, it's best to find someone else.
There area number of ways to find out whether or not a copywriter is worthy of hiring. You ought to do some homework and discover more about the writer in terms of his or her ethics, reputation and personal character.